Author name: Jacey Jetton

The “diffusion of innovations” theory of communications expert and rural sociologist Everett Rogers attempts to identify and explain the factors that lead to people and groups adopting innovations (new ideas […]

You’ve put a lot of thought, time and effort into creating great content, and you want users to have a great experience with your content. While you might have created

Imagine two futures of mobile technology: in one, we are distracted away from our real-world experiences, increasingly focused on technology and missing out on what is going on around us;